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Case Studies

This project focused on the design and art direction for Mongoose case studies, turning client success stories into clean, professional marketing assets. I created layouts and visuals that aligned with the brand while highlighting key results and takeaways. The final designs presented Mongoose’s impact in a clear and approachable way for potential clients.

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Year
2024
Client
Mongoose
Type
Design, Branding, Art Direction, Content
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About me

Hi, I’m Bill Kufel, a creative professional with over 10 years of experience in design and marketing. I specialize in branding and content marketing, helping B2B and SaaS companies stand out with thoughtful, impactful strategies.

Freelancer

Design & Marketing
2015 - Now

Mongoose

Art Director (Marketing)
2021 - 2024

Columbus McKinnon Corporation

Sr. Graphic Designer
2019 - 2021

D'Youville University

Graphic Designer
2015 - 2019

Willy's Print Shop

Co-Owner
2016 - Now
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